The what: 

• A series of iterative concept tests/ usability tests of new designs for a 0-to-1 product. 

The why: 

• The studies were used to determine the most effective value proposition for users, increase usability, and create a delightful user experience. These were conducted both before and after launch of the product to ensure a successful launch and continued engagement.

The who: 

• Stakeholders: PM, PMM, Design, and Engineering partners and leaders in a 0-to-1 space

The how: 

• All studies were conducted remotely via Zoom with 6-10 participants. 

• I developed screeners and discussion guides in coordination with PM needs, and worked closely with design partners on study stimuli.

• Concept tests were conducted with a mix of video and images. I recruited a mix of new and experienced users to capture breadth and depth in attitudes towards the product and the features being tested. 

• Usability tests were conducted with working prototypes on the participants’ mobile devices. I recruited unfamiliar users to ensure that the feature was easily understood. 

The results:

• Refined the value propositions of the product unique to the short form video surface to contribute to a successful product launch

• Improved user experience through increased clarity and usability

• Suggested new design elements which were implemented by team

• Drove strategy and engineering resourcing; stopped production on ineffective ideas

• Effectively socialized findings across platforms, accelerating a sister team’s progress by 6 months